BRAND GUIDE
The Swiss Army brand focuses on precision performance and outdoor life. The feelings of personal achievements in life and having the right products to help you meet those challenges is the core of the Swiss Army brand.
BRAND GUIDE
The Swiss Military brand focuses on tactical precision and innovative technological solutions. The feelings of taking on the obstacles in life with products that have been meticulously designed is the core of the Swiss Military brand.
BRAND GUIDE
The Swiss Air Force brand focuses on the everyday challenges of life in the urban environment. The feelings of life on the go and having the perfect product to help you throughout your busy day is the core of the Swiss Air Force brand.
BRAND GUIDE
The Armasuisse brand represents the finer aspects of life experienced in an elegant atmosphere. The Armasuisse brand products should convey a feeling of sophistication and culture.