Concept: 3’s customers are the leaders in corporate and tribal gaming in the United States and Canada. These companies are all uniquely successful and represent the core of a growing and important industry in the United States. Consumer gaming and the growth of sports betting in the United States is expected to double in size over the next 12 to 18 months creating exciting new opportunities in the space for leading companies like Concept:3.

Our primary market is the Indian Gaming Casino space.  There are more than 500 tribal properties in the United States and we are communicating with almost half of them. Our objective in the market is to increase casino player spend by increasing the number of players and trips to the casino for their patrons to obtain a loyalty gift. Better gifts have proven to result in higher redemptions; which in return creates more gaming revenue.  

Concept: 3 has the best gifts in the business. Our gifts are proven by the high redemption rates our clients receive with our programs. While our competitors are selling generic kitchen appliances or low-quality bedding and luggage, we are offering top-tier, branded, certified and endorsed products. The casino players love it and they come back every time the casino offers those gifts.

Communicating with our customers is the key to success.  Our extensive catalog and complex business partnerships with major name-brand companies allow us to deliver the right product, to the right customer at the right time.  This  is critical to our forward-moving success. Our tools and proprietary applications give our salespeople the exact technology needed to deliver increased revenues and  profitability that our partners expect along with the service levels expected from a company of Concept: 3 ‘s caliber.

Selling to the casino market is all about relationships. Our sales typically start in one of two ways:
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(1) Our casino client requests a certain type of product they want to run a promotion with.
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(2) Our sales representatives send out the latest campaigns and our clients reply with the items they are interested in.

Once talks have been initiated on products and campaigns, our sales reps typically visit the casino property to meet in person with the buyer or decision maker and go over product samples and negotiate their campaign purchases.

Our customers are interested in products that continually and incrementally increase their gaming revenue. Casino players can be unpredictable and have high expectations. The industry is centered around the emotion of the “win” and “loss” when gaming. These gift  incentives have always been used as a tool to help players overcome the emotion centered around gaming loss and also create incremental value that they can use to be able to justify their passion and continued involvement.

Therefore it is critical that we continually develop products tied to superior brands and also deliver these in a seamless, low-cost architecture which always considers the casino properties’ strict budgets on player reinvestment to ensure that our goal always aligns with the players and the property's expectations.

Player development programs were historically a kitchen appliance, bedding, luggage set, jewelry or other household items.  Concept: 3 has revolutionized this space by presenting celebrities, gourmet foods, personalized apparel, electronics and even flowers!  We are constantly developing product, testing new markets, expanding our brands and showing this industry all that we can do. All while incorporating the most well known brands in the world.

Producing product in today's COVID impacted supply chain environment has become incredibly complex and layered with incremental expenses that most enterprises have not thought completely through.  Here at Concept: 3  we have decades of complex supply chain remediation experience that gives us the upper hand through production hedging, and  landing product from suppliers and factories delivered, with duty-paid. It's much like hedging aviation fuel for the commercial airline industry. 

By driving anticipated cost of transportation to factory concerns, we are better equipped to deliver on time and within budget under these extreme circumstances. But COVID will end at some point and this is where our expertise will net substantially better results, lower costs, and predictive delivery scheduling. Our company has the experience and the proven track record to build product faster with higher-quality and lower costs than any company in our industry segment. 

Count on Concept: 3 to deliver more for your marketing and reinvestment dollars.

FIRE-D is a multi-million dollar manufacturer based out of Shenzen, China.  Not only is the owner a stakeholder in Concept: 3, they are our primary overseas manufacturer.  FIRE-D will likely produce more than $20M worth of merchandise for Concept 3 in 2022.  With a reputation that is second to none and inspection processes and quality control that we have been unable to find anywhere overseas, FIRE-D is a premier manufacturer. 

Concept 3 also partners with numerous domestic closeout suppliers and maintains a database of 500+ suppliers/manufacturers.  We have the luxury of choosing our vendors, not begging for a supplier to work for us.

Once a new campaign is established, we will work with our overseas suppliers to create product samples. Our quality control team works tirelessly to test and perfect pre-production samples. Once approved, the products go to the sales team to present. Upon approval, purchase orders are issued to our overseas partners for production. We typically plan a four (4) month import timeline. 

Once product arrives at port, our teams collect and de-van the containers. A complete quality control inspection occurs and product is staged for delivery. To increase efficiency and buying power, multiple clients will purchase the same campaigns at the same time period. It is always our objective to manage domestic freight and logistics with our own partners so that we can ensure perfection in property delivery.

Distribution is complex in COVID impacted transportation environments. There is an industry wide shortage of trucks drivers and cross-docking infrastructure to serve the supply chain communities that are currently recovering from the pandemic. 

Therefore Concept: 3 has partnered with the biggest transportation companies in the industry to provide a just-in-time delivery performance during these trying times, but we are also realists.  We advise all of our clients to add time to their calendaring. 

Time can be your worst enemy or your best friend depending upon the allocation of appropriate lead planning. We recommend a minimum of six months lead time between order confirmation and delivery expectation from any foreign based factory concern. This added time-cushion allows us to deliver product for a time specific promotion even under the most extreme circumstances. We do not use third-party distributors. We are a direct-to-industry manufacturing company and all our products and exclusive brands are produced as build-to-order for specific clients eliminating the need to predict a competing channel sales out and remaining inventory levels. Everything from receipt of inventory, post ocean freight quality control checks, and weekly/monthly shipping schedules are handled at this location.

This allows us to serve our clients faithfully and fully on their order regardless of circumstance.