Founded in 2015, Concept: 3 is a Nevada-based, certified Minority-owned company, whose only focus is the delivery of premium branded player loyalty and inspirational gifts to the casino industry.  Our operations are based in Las Vegas, Nevada with sales distributed across the United States and Canada.

Our numerous brand partners provide us with exclusive distribution rights of the most iconic, consumer-valued assets in the global marketplace.  This allows us to deliver the highest brand value and demonstrably the highest return on investment for our casino partners. Our leadership team is comprised of people with vast casino management experience as well as veterans from consumer retail and broad-based complex supply chain industries. Our overseas leadership provides keen insight into the manufacturing and product development side of the business. Our industry-tested operations and fulfillment team ensure that  we consistently exceed expectations.

Concept: 3 is the leader in innovation for our industry.  We were the first in our industry to create continuity campaign collateral that has proven growth of redemptions.  We are the only company to obtain exclusive rights to relevant brands and infuse the celebrity component into giveaways. Our relationships have allowed for the unique ability to provide personalized video content as well as personal appearances to our casino clients.  There is simply no one else in our space that can do what we have done.

Our founder Karl W. Kamb Jr. is the creative side of Concept: 3.  His passion to foresee player motivation and ability to provide  answers before questions are even asked is just one of the reasons Concept: 3 is such a success. Our unique and diverse sales team is industry leading. With over 20 sales representatives, we have the gaming industry covered. We always put our 200+ clients first and consider them a partner as we focus to drive the profitability of our customers.  

At Concept: 3 our single mission is you.

MEET OUR TEAM

The company is only as good as its people. the measurement of our success comes from the level of heart clients satisfaction and the core to delivering those expectations comes from our field sales organization and our executive staff these individuals are uniquely trained and experienced to serve you and your industry at levels are competitors are not prepared to perform at. Now, let’s meet the team.

Our sales staff is closely managed and activites are tracked daily using our Customer Relationship Management system.   Group sales meetings are held weekly and our sourcing managers are introducing new product and campaigns daily.   Pricing and fulfillment is monitored by a team of 15 in-house Account Executives.  Each order is tracked daily.  Our freight and logistics partners are held to the strictest of standards and our sales team is equipped with all of the tools and information needed to keep our clients informed at every stage. 

Our Management Team consists of our COO, CFO, Sourcing Manager and Data/Communications Manager.  Our entire crew is relentless is the pursuit of perfection.  Each member brings their unique skill-set, creating the perfect balance of organization, creativity and complete customer satisfaction.

CEO

Karl Kamb

GSM

Scott Ence

COO, CFO

Aimee Pollard

Account Executive Manager

Caitlin Wyskochil

Communications VP

Dom Trupiano

Sourcing VP

Ashley Chang

Sourcing VP

John Wolslegel

Director C3 Apparel

Rachelle Villagran

Sales Director

Jeanie Simmons

Sales Representative

Tanya Cass

Sales Representative

John Wolslegel

Sales Representative

Ann Reback

Sales Representative

Eby Dobson

Sales Representative

Hannah Billmaier

Sales Representative

John Straus

Sales Representative

Ken Mumby

Sales Representative

Kim Gibson

Sales Representative

Natasha Wratten

Sales Representative

Korrine Kamb

Sales Representative

Selwyn Ellis

Concept: 3’s customers are the leaders in corporate and tribal gaming in the United States and Canada. These companies are all uniquely successful and represent the core of a growing and important industry in the United States. Consumer gaming and the growth of sports betting in the United States is expected to double in size over the next 12 to 18 months creating exciting new opportunities in the space for leading companies like Concept:3.


Our primary market is the Indian Gaming Casino space.  There are more than 500 tribal properties in the United States and we are communicating with almost half of them. Our objective in the market is to increase casino player spend by increasing the number of players and trips to the casino for their patrons to obtain a loyalty gift. Better gifts have proven to result in higher redemptions; which in return creates more gaming revenue.  


Concept: 3 has the best gifts in the business. Our gifts are proven by the high redemption rates our clients receive with our programs. While our competitors are selling generic kitchen appliances or low-quality bedding and luggage, we are offering top-tier, branded, certified and endorsed products. The casino players love it and they come back every time the casino offers those gifts.

Top 10 Projected Customers for 2022

Wayland, LA
Est. 2022 Revenue: 
$6.4M
Alpine, CA
Est. 2022 Revenue: 
$5.4M
San Jacinto, CA
Est. 2022 Revenue: 
$3.5M
Rancho Mirage, CA
Est. 2022 Revenue: 
$2.6M
Philadelphia, MS
Est. 2022 Revenue: 
$2.5M
Las Vegas, NV
Est. 2022 Revenue: 
$2.4M
Santa Ynez, CA
Est. 2022 Revenue: 
$2.0M
Thackerville, OK
Est. 2022 Revenue: 
$1.4M
Coarsegold, CA
Est. 2022 Revenue: 
$1.2M

We will generate another $30M from other customers that by 2023 will be converted to monthly buyers.

Our latest branding initiatives (Fanatics, 1800 Flowers) and countless additional celebrity influences, will result in sales of $100M+ over the next three years.

Casino's In The United States

There are more than 1,000 active casinos in the United States.

This is based on Concept: 3’s database and not representative of all casinos in the US.

Silver Fox Card Room
Sacramento
S & K Card Room
Eureka
Royal Flush Casino
Lemoore
Rolling Hills Casino
Corning
Robinson Rancheria Resort and Casino
Nice
Rogelio's
Isleton
River Rock Casino
Geyserville
River Card Room
Petaluma
Rancho's Club Casino
Rancho Cordova
Redhawk Casino
Shingle Springs
Red Fox Casino
Laytonville
Red Earth Casino
Salton City
Rain Rock Casino
Yreka
Quechan Resort Casino
Winterhaven
Poker Flats Casino
Merced
The Players Club
Ventura
Pit River Casino
Burney
Pechanga Resort and Casino
Temecula
Pastime Club
Citrus Heights
Pastime Club
Benicia
Paso Robles Casino
Paso Robles
Palomar Card Club
San Diego
Palace Card Club
Hayward
Pala Casino Resort and Spa
Pala
Paiute Palace Casino
Bishop
Outlaws Card Parlour
Atascadero
Old Cayucos Tavern
Cayucos
Ocean View Cardroom
Santa Cruz
Ocean's Eleven Casino
Oceanside
Oasis Card Room
Ridgecrest
Oaks Card Club
Emeryville
Normandie Club
Gardena
Nineteenth Hole
Antioch
Napa Valley Casino
American Canyon
Mortimer's Card Room
Marina
Mono Wind Casino
Auberry
The Mint
Porterville
Mike's Card Casino
Oakdale
Merced Poker Room
Merced
Marina Club
Marina
Lucky Lady Card Room
San Diego
Lucky Derby Casino
Citrus Heights
Lucky Chances Casino
Colma
Lucky Buck Card Club
Livermore
Lucky Bear Casino
Hoopa
Lucky 7 Casino
Smith River
Livermore Saloon & Casino
Livermore
Limelight Cardroom
Sacramento
Lake Elsinore Hotel & Casino
Lake Elsinore
Lake Bowl Cardroom
Folsom
La Fuerza
Woodlake
Konocti Vista Casino and Bingo
Finley
Klondike Casino
Eureka
Kings Cardroom
Stockton
Kelly's Cardroom
Antioch
Jamul Casino
Jamul
Jalisco Pool Room
Guadalupe
Jackson Rancheria Casino
Jackson
Hustler Casino
Gardena
Hotel Del Rio & Casino
Isleton
Hollywood Park Casino
Inglewood
Hawaiian Gardens Casino
Hawaiian Gardens
Havasu Landing Resort and Casino
Havasu Lake
Harrah's Resort Southern California
Valley Center
Harrah's Northern California
Ione
Hard Rock Hotel & Casino
Wheatland
Graton Resort & Casino
Rohnert Park
Golden West Casino
Bakersfield
Golden State Casino
Marysville
Golden Acorn Casino
Campo
Gold Rush Gaming Parlor
Grass Valley
Gold Country Casino and Hotel
Oroville
Gloria's Lounge and Casino
Visalia
Garlic City Club
Gilroy
Feather Falls Casino
Oroville
Fantasy Springs Resort and Casino
Indio
Empire Sportsmen's Association
Modesto
Elk Valley Casino
Crescent City
El Resbalon
Woodlake
Eagle Mountain Casino
Porterville
Don Juan Club and Casino
Rancho Cordova
Diamond Mountain Casino
Susanville
Diamond Jim's Casino
Rosamond
Deuces Wild Casino
Auburn
Desert Rose Casino
Alturas
Delta Club Cardroom
Stockton
Crystal Casino and Hotel
Compton
Comstock Card Room
Tracy
Commerce Casino
Commerce
Colusa Casino Resort
Colusa
Club San Rafael
San Rafael
Club One Casino
Fresno
Chumash Casino Resort
Santa Ynez
Chukchansi Gold Resort & Casino
Coarsegold
Chicken Ranch Bingo and Casino
Jamestown
Cher-Ae Heights Bingo and Casino
Trinidad
Cesar's Club
Watsonville
Central Coast Casino
Paso Robles
Central Coast Casino
Grover Beach
Casino Real
Manteca

Communicating with our customers is the key to success.  Our extensive catalog and complex business partnerships with major name-brand companies allow us to deliver the right product, to the right customer at the right time.  This  is critical to our forward-moving success. Our tools and proprietary applications give our salespeople the exact technology needed to deliver increased revenues and  profitability that our partners expect along with the service levels expected from a company of Concept: 3 ‘s caliber.


Selling to the casino market is all about relationships. Our sales typically start in one of two ways:

(1) Our casino client requests a certain type of product they want to run a promotion with.

(2) Our sales representatives send out the latest campaigns and our clients reply with the items they are interested in.

Once talks have been initiated on products and campaigns, our sales reps typically visit the casino property to meet in person with the buyer or decision maker and go over product samples and negotiate their campaign purchases.

EXAMPLE FOUR (4) WEEK CAMPAIGN FLIER

FOLLOWED UP BY AN ONSITE VISIT

Our customers are interested in products that continually and incrementally increase their gaming revenue. Casino players can be unpredictable and have high expectations. The industry is centered around the emotion of the “win” and “loss” when gaming. These gift  incentives have always been used as a tool to help players overcome the emotion centered around gaming loss and also create incremental value that they can use to be able to justify their passion and continued involvement.

Therefore it is critical that we continually develop products tied to superior brands and also deliver these in a seamless, low-cost architecture which always considers the casino properties’ strict budgets on player reinvestment to ensure that our goal always aligns with the players and the property's expectations.

Player development programs were historically a kitchen appliance, bedding, luggage set, jewelry or other household items.  Concept: 3 has revolutionized this space by presenting celebrities, gourmet foods, personalized apparel, electronics and even flowers!  We are constantly developing product, testing new markets, expanding our brands and showing this industry all that we can do. All while incorporating the most well known brands in the world.

OUR CUSTOMER BUYING PROFILES

LOW VOLUME

Order 25,000 units per month

MEDIUM VOLUME

10,000 to 24,999 units

HIGH VOLUME

Under 10,000 units
Average Price Range for a product from all three (3) categories can be from $15 to $35 per unit
VIP Price Range for a product can be several thousand units at over $100 per unit


Possible future revenue streams 1-800-Flowers, Fanatics and more...

OTHER BRANDS WE SERVICE

Producing product in today's COVID impacted supply chain environment has become incredibly complex and layered with incremental expenses that most enterprises have not thought completely through.  Here at Concept: 3  we have decades of complex supply chain remediation experience that gives us the upper hand through production hedging, and  landing product from suppliers and factories delivered, with duty-paid. It's much like hedging aviation fuel for the commercial airline industry. 

By driving anticipated cost of transportation to factory concerns, we are better equipped to deliver on time and within budget under these extreme circumstances. But COVID will end at some point and this is where our expertise will net substantially better results, lower costs, and predictive delivery scheduling. Our company has the experience and the proven track record to build product faster with higher-quality and lower costs than any company in our industry segment. 

Count on Concept: 3 to deliver more for your marketing and reinvestment dollars.

FIRE-D is a multi-million dollar manufacturer based out of Shenzen, China.  Not only is the owner a stakeholder in Concept: 3, they are our primary overseas manufacturer.  FIRE-D will likely produce more than $20M worth of merchandise for Concept 3 in 2022.  With a reputation that is second to none and inspection processes and quality control that we have been unable to find anywhere overseas, FIRE-D is a premier manufacturer. 

Concept 3 also partners with numerous domestic closeout suppliers and maintains a database of 500+ suppliers/manufacturers.  We have the luxury of choosing our vendors, not begging for a supplier to work for us.

Once a new campaign is established, we will work with our overseas suppliers to create product samples. Our quality control team works tirelessly to test and perfect pre-production samples. Once approved, the products go to the sales team to present. Upon approval, purchase orders are issued to our overseas partners for production. We typically plan a four (4) month import timeline. 

Once product arrives at port, our teams collect and de-van the containers. A complete quality control inspection occurs and product is staged for delivery. To increase efficiency and buying power, multiple clients will purchase the same campaigns at the same time period. It is always our objective to manage domestic freight and logistics with our own partners so that we can ensure perfection in property delivery.

SUPPLY CHAIN

COUNTRIES WE SOURCE FROM

Distribution is complex in COVID impacted transportation environments. There is an industry wide shortage of trucks drivers and cross-docking infrastructure to serve the supply chain communities that are currently recovering from the pandemic. 

Therefore Concept: 3 has partnered with the biggest transportation companies in the industry to provide a just-in-time delivery performance during these trying times, but we are also realists.  We advise all of our clients to add time to their calendaring. 

Time can be your worst enemy or your best friend depending upon the allocation of appropriate lead planning. We recommend a minimum of six months lead time between order confirmation and delivery expectation from any foreign based factory concern. This added time-cushion allows us to deliver product for a time specific promotion even under the most extreme circumstances. We do not use third-party distributors. We are a direct-to-industry manufacturing company and all our products and exclusive brands are produced as build-to-order for specific clients eliminating the need to predict a competing channel sales out and remaining inventory levels. Everything from receipt of inventory, post ocean freight quality control checks, and weekly/monthly shipping schedules are handled at this location.

This allows us to serve our clients faithfully and fully on their order regardless of circumstance.