Founded in 2015, Concept: 3 is a Nevada-based, certified Minority-owned company, whose only focus is the delivery of premium branded player loyalty and inspirational gifts to the casino industry.  Our operations are based in Las Vegas, Nevada with sales distributed across the United States and Canada.

Our numerous brand partners provide us with exclusive distribution rights of the most iconic, consumer-valued assets in the global marketplace.  This allows us to deliver the highest brand value and demonstrably the highest return on investment for our casino partners. Our leadership team is comprised of people with vast casino management experience as well as veterans from consumer retail and broad-based complex supply chain industries. Our overseas leadership provides keen insight into the manufacturing and product development side of the business. Our industry-tested operations and fulfillment team ensure that  we consistently exceed expectations.

Concept: 3 is the leader in innovation for our industry.  We were the first in our industry to create continuity campaign collateral that has proven growth of redemptions.  We are the only company to obtain exclusive rights to relevant brands and infuse the celebrity component into giveaways. Our relationships have allowed for the unique ability to provide personalized video content as well as personal appearances to our casino clients.  There is simply no one else in our space that can do what we have done.

Our founder Karl W. Kamb Jr. is the creative side of Concept: 3.  His passion to foresee player motivation and ability to provide  answers before questions are even asked is just one of the reasons Concept: 3 is such a success. Our unique and diverse sales team is industry leading. With over 20 sales representatives, we have the gaming industry covered. We always put our 200+ clients first and consider them a partner as we focus to drive the profitability of our customers.  

At Concept: 3 our single mission is you.

MEET OUR TEAM

The company is only as good as its people. the measurement of our success comes from the level of heart clients satisfaction and the core to delivering those expectations comes from our field sales organization and our executive staff these individuals are uniquely trained and experienced to serve you and your industry at levels are competitors are not prepared to perform at. Now, let’s meet the team.

Our sales staff is closely managed and activites are tracked daily using our Customer Relationship Management system.   Group sales meetings are held weekly and our sourcing managers are introducing new product and campaigns daily.   Pricing and fulfillment is monitored by a team of 15 in-house Account Executives.  Each order is tracked daily.  Our freight and logistics partners are held to the strictest of standards and our sales team is equipped with all of the tools and information needed to keep our clients informed at every stage. 

Our Management Team consists of our COO, CFO, Sourcing Manager and Data/Communications Manager.  Our entire crew is relentless is the pursuit of perfection.  Each member brings their unique skill-set, creating the perfect balance of organization, creativity and complete customer satisfaction.

CEO

Karl Kamb

GSM

Scott Ence

COO, CFO

Aimee Pollard

Account Executive Manager

Caitlin Wyskochil

Communications VP

Dom Trupiano

Sourcing VP

Ashley Chang

Sourcing VP

John Wolslegel

Director C3 Apparel

Rachelle Villagran

Sales Director

Jeanie Simmons

Sales Representative

Tanya Cass

Sales Representative

John Wolslegel

Sales Representative

Ann Reback

Sales Representative

Eby Dobson

Sales Representative

Hannah Billmaier

Sales Representative

John Straus

Sales Representative

Ken Mumby

Sales Representative

Kim Gibson

Sales Representative

Natasha Wratten

Sales Representative

Korrine Kamb

Sales Representative

Selwyn Ellis

Concept: 3’s customers are the leaders in corporate and tribal gaming in the United States and Canada. These companies are all uniquely successful and represent the core of a growing and important industry in the United States. Consumer gaming and the growth of sports betting in the United States is expected to double in size over the next 12 to 18 months creating exciting new opportunities in the space for leading companies like Concept:3.


Our primary market is the Indian Gaming Casino space.  There are more than 500 tribal properties in the United States and we are communicating with almost half of them. Our objective in the market is to increase casino player spend by increasing the number of players and trips to the casino for their patrons to obtain a loyalty gift. Better gifts have proven to result in higher redemptions; which in return creates more gaming revenue.  


Concept: 3 has the best gifts in the business. Our gifts are proven by the high redemption rates our clients receive with our programs. While our competitors are selling generic kitchen appliances or low-quality bedding and luggage, we are offering top-tier, branded, certified and endorsed products. The casino players love it and they come back every time the casino offers those gifts.

Top 10 Projected Customers for 2022

Wayland, LA
Est. 2022 Revenue: 
$6.4M
Alpine, CA
Est. 2022 Revenue: 
$5.4M
San Jacinto, CA
Est. 2022 Revenue: 
$3.5M
Rancho Mirage, CA
Est. 2022 Revenue: 
$2.6M
Philadelphia, MS
Est. 2022 Revenue: 
$2.5M
Las Vegas, NV
Est. 2022 Revenue: 
$2.4M
Santa Ynez, CA
Est. 2022 Revenue: 
$2.0M
Thackerville, OK
Est. 2022 Revenue: 
$1.4M
Coarsegold, CA
Est. 2022 Revenue: 
$1.2M

We will generate another $30M from other customers that by 2023 will be converted to monthly buyers.

Our latest branding initiatives (Fanatics, 1800 Flowers) and countless additional celebrity influences, will result in sales of $100M+ over the next three years.

Casino's In The United States

There are more than 1,000 active casinos in the United States.

This is based on Concept: 3’s database and not representative of all casinos in the US.

Hard Rock Rockford
Rockford
Chickasaw Remington Park
November Inc
Beverly Hills Rejuvenation Center
Southwest Gas Corp
Dream Hahn
Nobu Hotel
Maryland Live Casino
Lake Oswego
Bone-Ito
Las Vegas Agency
Boyd Gaming
Farmers Insurance
Boonville
Kentucky Downs
JW Marriott
Jack Entertainment
Colonial Downs
Gila River Hotel & Casino
Golden Entertainment
Storm Hockey
Las Vegas Hookers
Rivers Schenectady
Las Vegas Ice Center
Xantarra Grand Canyon
Xanterra Zion Gift Store
Emerald Island
Accel Entertainment
Chickasaw Nation
Maverick Gaming
Cahulla Casino
Slot World Casino
Carson City
Station Casinos
Las Vegas
Pearl River Casino
Philadelphia
Shoshone Rose Casino & Hotel
Fort Washakie
Little Wind Casino
Ethete
789 Casino
Riverton
Wind River Casino
Riverton
Thunderbird Casino
Keshena
Potawatomi Northern Lights Bingo and Casino
Carter
Potawatomi Hotel & Casino
Milwaukee
Oneida Bingo Casino
Green Bay
Mole Lake Casino & Lodge
Mole Lake
North Star Mohican Casino Resort
Bowler
Menominee Casino Resort
Keshena
Oneida Mason Street Casino
Green Bay
Little Turtle Hertel Express
Webster
Lake of the Torches
Lac du Flambeau
Legendary Waters Resort & Casino
Bayfield
Irene Moore Activity Center
Green Bay
St. Croix Casino Danbury
Danbury
Ho-Chunk Gaming Wittenberg
Wittenberg
Ho-Chunk Gaming Wisconsin Dells
Baraboo
Ho-Chunk Gaming Tomah
Tomah
Ho-Chunk Gaming Nekoosa
Nekoosa
Ho-Chunk Gaming Madison
Madison
Ho-Chunk Gaming Black River Falls
Black River Falls
Grindstone Creek Casino
Hayward
Bad River Lodge& Casino
Odanah
Wheeling Island Hotel-Casino-Racetrack
Wheeling
Mardi Gras Casino and Resort
Nitro
Hollywood Casino at Charles Town Races
Charles Town
The Casino Club at The Greenbrier
Greenbrier
Wizards Casino
Burien
Wild Goose Casino
Ellensburg
Tulalip Resort Casino
Tulalip
Tulalip Resort Casino at Quil Ceda
Marysville
The Point Casino
Kingston
Swinomish Northern Lights Casino
Anacortes
Spokane Tribe Casino
Airway Heights
Skagit Valley Casino
Bow
Silver Reef Casino
Ferndale
Silver Dollar Casino - SeaTac
SeaTac
Silver Dollar Casino - Renton
Renton
Silver Dollar Casino - Mill Creek
Mill Creek
Shoalwater Bay Casino
Tokeland
Royal Casino
Everett
Roxy's Casino
Seattle
Red Dragon Casino
Mountlake Terrace
Quinault Beach Resort and Casino
Ocean Shores
Okanogan Casino and Bingo
Okanogan
Northern Quest Casino
Airway Heights
Nooksack Northwood Casino
Lynden
Nob Hill Casino
Yakima
Nisqually Red Wind Casino
Yelm
New Phoenix Casino
La Center
Muckleshoot Indian Casino
Auburn
Mr. Z's Casino
Pullman
Mill Bay Casino
Manson
Lucky Dragonz Casino
Seattle
Lucky Eagle Casino
Rochester
Lucky Dog Casino
Potlatch
Little Creek Casino and Resort
Shelton
Legends Casino at Yakima Nation
Toppenish
Lancer Casino
Clarkston
Joker's Casino
Richland
Ilani Casino Resort
La Center
Emerald Queen Casino
Tacoma
Emerald Queen Casino
Fife
Emerald Downs Race Track
Auburn

Communicating with our customers is the key to success.  Our extensive catalog and complex business partnerships with major name-brand companies allow us to deliver the right product, to the right customer at the right time.  This  is critical to our forward-moving success. Our tools and proprietary applications give our salespeople the exact technology needed to deliver increased revenues and  profitability that our partners expect along with the service levels expected from a company of Concept: 3 ‘s caliber.


Selling to the casino market is all about relationships. Our sales typically start in one of two ways:

(1) Our casino client requests a certain type of product they want to run a promotion with.

(2) Our sales representatives send out the latest campaigns and our clients reply with the items they are interested in.

Once talks have been initiated on products and campaigns, our sales reps typically visit the casino property to meet in person with the buyer or decision maker and go over product samples and negotiate their campaign purchases.

EXAMPLE FOUR (4) WEEK CAMPAIGN FLIER

FOLLOWED UP BY AN ONSITE VISIT

Our customers are interested in products that continually and incrementally increase their gaming revenue. Casino players can be unpredictable and have high expectations. The industry is centered around the emotion of the “win” and “loss” when gaming. These gift  incentives have always been used as a tool to help players overcome the emotion centered around gaming loss and also create incremental value that they can use to be able to justify their passion and continued involvement.

Therefore it is critical that we continually develop products tied to superior brands and also deliver these in a seamless, low-cost architecture which always considers the casino properties’ strict budgets on player reinvestment to ensure that our goal always aligns with the players and the property's expectations.

Player development programs were historically a kitchen appliance, bedding, luggage set, jewelry or other household items.  Concept: 3 has revolutionized this space by presenting celebrities, gourmet foods, personalized apparel, electronics and even flowers!  We are constantly developing product, testing new markets, expanding our brands and showing this industry all that we can do. All while incorporating the most well known brands in the world.

OUR CUSTOMER BUYING PROFILES

LOW VOLUME

Order 25,000 units per month

MEDIUM VOLUME

10,000 to 24,999 units

HIGH VOLUME

Under 10,000 units
Average Price Range for a product from all three (3) categories can be from $15 to $35 per unit
VIP Price Range for a product can be several thousand units at over $100 per unit


Possible future revenue streams 1-800-Flowers, Fanatics and more...

OTHER BRANDS WE SERVICE

Producing product in today's COVID impacted supply chain environment has become incredibly complex and layered with incremental expenses that most enterprises have not thought completely through.  Here at Concept: 3  we have decades of complex supply chain remediation experience that gives us the upper hand through production hedging, and  landing product from suppliers and factories delivered, with duty-paid. It's much like hedging aviation fuel for the commercial airline industry. 

By driving anticipated cost of transportation to factory concerns, we are better equipped to deliver on time and within budget under these extreme circumstances. But COVID will end at some point and this is where our expertise will net substantially better results, lower costs, and predictive delivery scheduling. Our company has the experience and the proven track record to build product faster with higher-quality and lower costs than any company in our industry segment. 

Count on Concept: 3 to deliver more for your marketing and reinvestment dollars.

FIRE-D is a multi-million dollar manufacturer based out of Shenzen, China.  Not only is the owner a stakeholder in Concept: 3, they are our primary overseas manufacturer.  FIRE-D will likely produce more than $20M worth of merchandise for Concept 3 in 2022.  With a reputation that is second to none and inspection processes and quality control that we have been unable to find anywhere overseas, FIRE-D is a premier manufacturer. 

Concept 3 also partners with numerous domestic closeout suppliers and maintains a database of 500+ suppliers/manufacturers.  We have the luxury of choosing our vendors, not begging for a supplier to work for us.

Once a new campaign is established, we will work with our overseas suppliers to create product samples. Our quality control team works tirelessly to test and perfect pre-production samples. Once approved, the products go to the sales team to present. Upon approval, purchase orders are issued to our overseas partners for production. We typically plan a four (4) month import timeline. 

Once product arrives at port, our teams collect and de-van the containers. A complete quality control inspection occurs and product is staged for delivery. To increase efficiency and buying power, multiple clients will purchase the same campaigns at the same time period. It is always our objective to manage domestic freight and logistics with our own partners so that we can ensure perfection in property delivery.

SUPPLY CHAIN

COUNTRIES WE SOURCE FROM

Distribution is complex in COVID impacted transportation environments. There is an industry wide shortage of trucks drivers and cross-docking infrastructure to serve the supply chain communities that are currently recovering from the pandemic. 

Therefore Concept: 3 has partnered with the biggest transportation companies in the industry to provide a just-in-time delivery performance during these trying times, but we are also realists.  We advise all of our clients to add time to their calendaring. 

Time can be your worst enemy or your best friend depending upon the allocation of appropriate lead planning. We recommend a minimum of six months lead time between order confirmation and delivery expectation from any foreign based factory concern. This added time-cushion allows us to deliver product for a time specific promotion even under the most extreme circumstances. We do not use third-party distributors. We are a direct-to-industry manufacturing company and all our products and exclusive brands are produced as build-to-order for specific clients eliminating the need to predict a competing channel sales out and remaining inventory levels. Everything from receipt of inventory, post ocean freight quality control checks, and weekly/monthly shipping schedules are handled at this location.

This allows us to serve our clients faithfully and fully on their order regardless of circumstance.