September 23, 2024

Concept 3 Announces Licensing Agreement with Virgin Voyages

Partner News

Bringing Custom-Made Products Exclusively to Casino Clients for Continuity Gifting

Las Vegas, NV– (DATE) – Concept 3, the leading casino promotional goods company, is thrilled to announce a groundbreaking licensing agreement with the prestigious Virgin Voyages. This partnership marks a significant milestone in the casino promotional industry, offering custom-made products and exclusive cruise trips to casino clients.

Under this new agreement, Concept 3 will provide meticulously crafted products that reflect the luxury and quality synonymous with Virgin Voyages. These exclusive items will be available for continuity gifting, allowing casinos to reward their most coveted clientele with exceptional promotional goods.

In a first-of-its-kind initiative in the industry, casino clients will also have the unique opportunity to host their esteemed guests on exclusive cruise trips aboard Virgin Voyages' world-renowned fleet. This innovative offering combines the allure of luxurious travel with the thrill of casino promotions, setting a new standard for customer engagement and loyalty programs.

"We are incredibly excited to partner with Virgin Voyages, a brand that epitomizes luxury and excellence," said Karl Kamb, CEO of Concept 3. "This collaboration allows us to elevate our offerings and provide our casino clients with unparalleled experiences and high-quality products that will leave a lasting impression on their guests."

Virgin Voyages is known for redefining the cruise experience with its modern, stylish ships and exceptional service. This partnership ensures that the promotional products crafted by Concept 3 will meet the highest standards of luxury, perfectly aligning with the esteemed reputation of Virgin Voyages.

Virgin Voyages stands apart from other cruise lines:

  • Adults-Only Experience: Virgin Voyages offers an exclusive adults-only cruising experience, creating a sophisticated and relaxed atmosphere tailored for travelers 18 and over. 
  • Innovative Dining Concept: With a focus on culinary excellence, Virgin Voyages eliminates the traditional cruise buffet, replacing it with over 20 unique, high-quality dining venues. Guests can indulge in a diverse range of global cuisines, all included in the fare, without set dining times or assigned seating.
  • Sustainability and Eco-Consciousness: Committed to reducing their environmental footprint, Virgin Voyages incorporates cutting-edge sustainable practices, including eliminating single-use plastics, utilizing energy-efficient technology, and implementing a carbon offset program to support cleaner oceans and reduce their environmental impact.

About Virgin Voyages

Promising to Create an Epic Sea Change for All, Virgin Voyages is the award-winning, exclusively adult cruise line founded by Sir Richard Branson. Delivering unforgettable, relaxing vacations at sea, Virgin Voyages launched at the end of 2021. Inspired by superyacht design, its fleet of Lady Ships exemplify an elevated, boutique hotel at sea with contemporary spaces that strike the perfect balance of nautical chic and glamor. Currently departing from the sun-soaked cities of Miami, Barcelona, and Athens, the fleet offers more than 60 unique itineraries, sailing to 100 incredible ports of call.

On-board, 20+ eateries feature culinary experiences from Michelin-star chefs, stylish workout spaces and group fitness classes are offered daily, and a festival-like line-up of intimate and larger-than-life shows are on the agenda. Paired with modern, tech-savvy cabins, designer suites fit for a rockstar, and a mermaid-inspired spa and thermal suite, the brand is taking the industry by storm. In 2023, Virgin Voyages won Travel + Leisure’s highly coveted World’s Best Award for the best mega-ship ocean cruise line and swept the Cruise Critic Cruisers’ Choice Awards - the first time a brand has won in all five categories.

About Concept 3

Concept 3 is the industry leader in creating innovative promotional goods for the casino sector. With a focus on quality, creativity, and customer satisfaction, Concept 3 offers a wide range of products and services designed to enhance customer engagement and loyalty. From product development to marketing strategies, Concept 3 is committed to delivering excellence and driving success for its clients.

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